Job Information

Job Opening ID

370

Department Name

Marketing

Industry

Education

Salary

Negotiable

Work Experience

3-4years

City

Siliguri

State/Province

West Bengal

Zip/Postal Code

734010

Qualifications Required

Graduate or Master's degree in English, Journalism, Marketing, Communications, or a related field

Job Description

The Content Writer cum Copywriter will be responsible for creating engaging and impactful content across multiple platforms. This role requires a strong understanding of both long-form content (such as blogs and website content) and short-form copy (such as social media posts, digital ads, and print materials like hoardings and placards). The ideal candidate should have a keen eye for detail, excellent storytelling skills, and the ability to write SEO-optimized content to enhance online visibility and engagement.

Key Responsibilities:

1. Content Creation:

Write and edit long-form content such as blogs, articles, website content, and press releases.
Develop short-form copy for social media, digital ads, ABM campaigns, and print advertisements.

2. SEO Optimization:

Integrate SEO best practices into content to increase organic traffic.
Write compelling write-ups, meta tags and descriptions for web pages.

3. Content Strategy & Collaboration:

Collaborate with design, marketing, and social media teams to create compelling multimedia content.
Ensure brand consistency across all platforms.

4. Performance Analysis:

Monitor content performance using analytics tools.
Track engagement metrics and optimize content based on insights.
Stay updated with content marketing trends and audience preferences.

5. Advertising & Marketing Copywriting:

Write persuasive ad copy for Google Ads, Meta Ads, and SMS campaigns.
Develop landing page content optimised for conversions.
Create compelling marketing materials, including brochures, posters, and banners.

6. Market Awareness:

Stay up to date with industry trends and emerging digital content strategies.
Conduct competitor analysis to identify content opportunities.

7. Reporting:

Provide regular reports on content performance, including key engagement metrics and insights.

Requirements

Qualifications: Graduate or Master's degree in English, Journalism, Marketing, Communications, or a related field.

Experience: Certification in SEO, Digital Marketing, or Content Marketing is a plus.

Skills

Digital Content Creator,
Content Creation,
Search Engine Optimization,
Content Marketing Strategy,
Blogging,
Content Performance Metrics,
Website Copywriting,
Brand Messaging,
English Proficiency,
Digital Marketing,
Written Communication